R5IoT
Track record
Earlier work · E*TRADE · 2015

E*TRADE Mobile for Prospects

E*TRADE's mobile site for new investors.

Built by our founder, Jonathan Concepcion, while at E*TRADE, before R5IoT.

E*TRADE Mobile for Prospects shown on devices

Client

E*TRADE

Year

2015

Type

Mobile web

Role

Front-end development

Tech stack

JavaScriptXSLHTMLCSS3
Overview

E*TRADE Financial is a U.S. financial services company headquartered in New York, best known for its online discount brokerage for self-directed investors. This mobile experience introduced prospective customers to it.

One of the largest projects of this period: a library of reusable elements (buttons, grid layouts, forms, tooltips and overlays) used across the whole site, built with E*TRADE's designers, product managers and back-end developers.

What Jonathan did

  • Front-end development in HTML, CSS3, JavaScript and XSL
  • Overlay and modal components
  • Dynamic page content, meta titles and descriptions
  • A shared class and HTML structure for buttons, links and overlays
  • Secure login wired into the main login controller

Challenges

  • Making every page work across different mobile screen sizes
Gallery

5 images