Track record
Earlier work · Guitar Center · 2010
Guitar Center Mobile
The first mobile site for the world's largest instrument retailer.
Built by our founder, Jonathan Concepcion, while at Guitar Center, before R5IoT.

Client
Guitar Center
Year
2010
Type
Mobile web
Role
Design and front-end development
Tech stack
HTML5CSS3JavaScriptAJAX
Overview
Guitar Center is the world's largest musical instruments retailer: guitars, bass, drums, amps, DJ gear, keyboards, pro audio and more. This was its first mobile website.
Jonathan's first job in the U.S. (2010): designing and developing Guitar Center's first mobile site, with front-end code that worked on BlackBerry, Android and iOS. Built with Guitar Center's project managers, QA and back-end developers.
What Jonathan did
- Converted the designs into valid HTML5, CSS3 and JavaScript
- 20 core pages including the homepage, store pages and product details
- Custom overlays and an AJAX homepage slider
- Global elements such as buttons, grid and a 3D slider
- Form validation
Challenges
- Looking right across the whole smartphone ecosystem
- Very fast page loads
- Loading sliders via AJAX

